I head the search and social media division of Media Contacts in South & South East Asia. And usually get a lot of queries on search marketing which is a very complicated process and requires deep domain, analytics and third party tools expertise. It’s important that you hire the right Search Marketing Consultant for your business who understands overall digital marketing and the role search plays in the mix.
Search marketing consists of two base elements of Search Engine Optimization (Organic) and Search Engine Marketing (Paid). Today search marketing has evolved to a very advanced level and advertisers need to use the right mix of technology, analytics and creativity to ensure they get the best return on their advertising spend [ROAS].
Advertisers need to be well versed with Google Adwords, Yahoo Search Marketing and Bing Ad-center. These advertising platforms need to be used in parallel with intelligent bid and conversion management tools like Kenshoo, Marine, Search Center or web analytics tools like Omniture Site Catalyst & Google Analytics. Apart from this the usability and content of the sites also plays a key role in reaching your desired objective.
I would be happy to consult you on your Internet Marketing requirement from Search, Social Media, Data & Analytics. You can connect with me by dropping a mail on
sid.surana @ gmail.com or reach me on
From the certainties of the past to the unknown future, Google is adding more spice to our lives than ever before . In the last few months the search optimization landscape has turned turtles and some ground rules are being rethought.
Apart from noticing very high fluctuation in results based on Time / Personalization in the last few months and the impact of Google+ to pages and how websites get hit by the Google bot immediately for indexation after someone shares a link on Google+ (Yes, on a few personal tests I had brand new websites in the index in just 60 minutes time after launch).
Today, I noticed a user’s Google+ profile photo being published in SERP’s for an article she wrote on Cnet (screen grab below). The exciting part is the real time connections Google is now making with content that is being published, it’s authors and also the consumers.
Google+ Profile Photo in SERPS
Cannot wait to see more things unfold in the next few months and birth of new mainstream socio-search at scale which only Google can provide.
A moment of serenity at MacRitchie Reservoir in Singapore. It was a splendid evening and I could not have hoped for a better end to the day…
Here is the photo of the day for all of you: Sunset Over MacRitchie Reservoir
Photo of the day
Dedicated to all my friends and the amazing road trips we have shared.