Archive for September, 2008
Favorite Tracks – David Jordan – Sun Goes Down Lyrics
Sep 27th
David Jordan – Sun Goes Down! Now there is a lot of music out there and ever so rarely you come across a track that really connects with you.
One of my close friends shared this with me a few days ago, and it went straight up to my favorite music list. The song is so very good, that I couldn’t help but blog it, to let all of you know! So go out now and buy this track today!
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Open your eyes coz another day is dawning,
Children of the night , can you hear them all calling.
Stars open up and an angel starts falling,
Listen to their beats, can you hear them hollering
Start in the morning, through to the evening
Dance like you’re the only one around
Move like you want it
Grove like you need it,
Dancing it up till the sun goes down
Free your mind coz tonight we’re gonna break it down
Shake make it funky down
Get so high as the toxins in your body
Are the bass and the drums and the ra, ra, ra
We’re right on time, & all is fine
If you’ve lost your senses here have mine and..
Lose yourself in the time you awake wait till the evening time
’till the sunshine breaks.
Ahh Common
Open your eyes coz another day is dawning,
Children of the night , can you hear them all calling.
Skies open up and an angel starts falling,
Listen to the beats, can you hear them hollering
Stop in the morning, through to the evening
Dance like you’re the only one around
Move like you want it
Grove like you need it,
Dancing it up til the sun goes down.
Till the sun goes down…
Go Come on for this makes for hysteria
You feelin what we bring to y’all..
Peace and love find yourself gettin down tonight, tonight tonight, tonight
Fire is burning on and theres children in the forest playing
Just come forget this to forget the beats hunting for its prey
Yeaaah… noo noooo ..yeaaaah eeyy..
Till the sun goes down
Till the sun goes
Sun goes down
Sun goes down sun goes down
Sun goes dooooowwn!
Open your eyes coz another day is dawning,
Children of the night , can you hear them all calling.
Skies open up and an angel starts falling,
Listen to the beats, can you hear them hollering
Stop in the morning, through to the evening
Dance like you’re the only one around
Move like you want it
Grove like you need it,
Dancing it up till the sun goes down
(Till Fade!)
Building Brands Online
Sep 4th
Building Brands Online
Now that is something, I see very few digital marketers doing – Building Brands Online. Digital Advertising (Mobile + Internet) is mostly being used as a sales channel, with ROI driven media and search campaigns. I do understand that we get the most extensive tracking and targeting available with digital marketing, but using it 90% of the time to deliver a lead or sale is something that’s beyond me.
We all pass billboards, watch tv, read the paper or listen to radio. The communication on these mediums does create recall and also places some promotions into our head. But when it comes to internet or mobile advertising we only talk the sales language or define success in terms of ctr.
Do advertisers or marketers ask, hey how many people bought the product after seeing that television commercial or hoarding? - NO. But when it comes to online, its all about driving sales and leads.
Leads, Sale, CTR, Clicks… etc. These are the heavy duty words used by most digital marketers at the client as well as agency side, without bothering to understand the medium. They do not understand the push that a brand receives by campaigning online. The user experience it can create and how engaging it can be to it’s audiences.
Many of my clients would like to use it just for driving up sales, and spend their branding monies with offline/mainline advertising. But I do have two wonderful clients who truly understand the leverage and opportunity online campaigns provide, they realize the push a brand receives by engaging their audiences and connecting with them.
So what do you think about advertising on mobile and internet? Is it only about leads and sales?
