From the certainties of the past to the unknown future, Google is adding more spice to our lives than ever before . In the last few months the search optimization landscape has turned turtles and some ground rules are being rethought.
Apart from noticing very high fluctuation in results based on Time / Personalization in the last few months and the impact of Google+ to pages and how websites get hit by the Google bot immediately for indexation after someone shares a link on Google+ (Yes, on a few personal tests I had brand new websites in the index in just 60 minutes time after launch).
Today, I noticed a user’s Google+ profile photo being published in SERP’s for an article she wrote on Cnet (screen grab below). The exciting part is the real time connections Google is now making with content that is being published, it’s authors and also the consumers.

Google+ Profile Photo in SERPS
Cannot wait to see more things unfold in the next few months and birth of new mainstream socio-search at scale which only Google can provide.