12
Nov
I head the search and social media division of Media Contacts in South & South East Asia. And usually get a lot of queries on search marketing which is a very complicated process and requires deep domain, analytics and third party tools expertise. It’s important that you hire the right Search Marketing Consultant for your business who understands overall digital marketing and the role search plays in the mix.
Search marketing consists of two base elements of Search Engine Optimization (Organic) and Search Engine Marketing (Paid). Today search marketing has evolved to a very advanced level and advertisers need to use the right mix of technology, analytics and creativity to ensure they get the best return on their advertising spend [ROAS].
Advertisers need to be well versed with Google Adwords, Yahoo Search Marketing and Bing Ad-center. These advertising platforms need to be used in parallel with intelligent bid and conversion management tools like Kenshoo, Marine, Search Center or web analytics tools like Omniture Site Catalyst & Google Analytics. Apart from this the usability and content of the sites also plays a key role in reaching your desired objective.
I would be happy to consult you on your Internet Marketing requirement from Search, Social Media, Data & Analytics. You can connect with me by dropping a mail on
sid.surana @ gmail.com or reach me on
LinkedIn: http://www.linkedin.com/in/sidsurana
