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	<title>Mango Pirate &#187; Siddharth Surana</title>
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	<description>Mangoes Off The High Seas</description>
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		<title>Search Marketing Consulting</title>
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		<pubDate>Sat, 12 Nov 2011 11:29:27 +0000</pubDate>
		<dc:creator>Siddharth Surana</dc:creator>
				<category><![CDATA[Internet]]></category>

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		<description><![CDATA[Search marketing consists of two base elements of Search Engine Optimization (Organic) and Search Engine Marketing (Paid). Today search marketing has evolved to a very advanced level and advertisers need to use the right mix of technology, analytics and creativity to ensure they get the best return on their advertising spend [ROAS]. ]]></description>
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		<title>Google+ A core part of Algorithm now?</title>
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		<pubDate>Tue, 16 Aug 2011 11:22:20 +0000</pubDate>
		<dc:creator>Siddharth Surana</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[From the certainties of the past to the unknown future, Google is adding more spice to our lives than ever before . In the last few months the search optimization landscape has turned turtles and some ground rules are being rethought.
Apart from noticing very high fluctuation in results based on Time / Personalization in the [...]]]></description>
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		<title>Photo of the day: Sunset over MacRitchie Reservoir</title>
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		<pubDate>Sun, 08 Aug 2010 19:51:25 +0000</pubDate>
		<dc:creator>Siddharth Surana</dc:creator>
				<category><![CDATA[Photography]]></category>
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		<description><![CDATA[Photo of the day: Sunset over MacRitchie Reservoir]]></description>
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