Mango Pirate

David Jordan – Sun Goes Down! Now there is a lot of music out there and ever so rarely you come across a track that really connects with you.

One of my close friends shared this with me a few days ago, and it went straight up to my favorite music list. The song is so very good, that I couldn’t help but blog it, to let all of you know! So go out now and buy this track today!

David Jordan – Sun Goes Down (Album – Set The Mood)

Open your eyes coz another day is dawning,
Children of the night , can you hear them all calling.
Stars open up and an angel starts falling,
Listen to their beats, can you hear them hollering

Start in the morning, through to the evening
Dance like you’re the only one around
Move like you want it
Grove like you need it,
Dancing it up till the sun goes down

Free your mind coz tonight we’re gonna break it down
Shake make it funky down
Get so high as the toxins in your body
Are the bass and the drums and the ra, ra, ra
We’re right on time, & all is fine
If you’ve lost your senses here have mine and..

Lose yourself in the time you awake wait till the evening time
’till the sunshine breaks.

Ahh Common
Open your eyes coz another day is dawning,
Children of the night , can you hear them all calling.
Skies open up and an angel starts falling,
Listen to the beats, can you hear them hollering

Stop in the morning, through to the evening
Dance like you’re the only one around
Move like you want it
Grove like you need it,
Dancing it up til the sun goes down.

Till the sun goes down…

Go Come on for this makes for hysteria
You feelin what we bring to y’all..
Peace and love find yourself gettin down tonight, tonight tonight, tonight

Fire is burning on and theres children in the forest playing
Just come forget this to forget the beats hunting for its prey
Yeaaah… noo noooo ..yeaaaah eeyy..

Till the sun goes down
Till the sun goes
Sun goes down
Sun goes down sun goes down
Sun goes dooooowwn!

Open your eyes coz another day is dawning,
Children of the night , can you hear them all calling.
Skies open up and an angel starts falling,
Listen to the beats, can you hear them hollering

Stop in the morning, through to the evening
Dance like you’re the only one around
Move like you want it
Grove like you need it,
Dancing it up till the sun goes down
(Till Fade!)

Building Brands Online

Now that is something, I see very few digital marketers doing – Building Brands Online. Digital Advertising (Mobile + Internet) is mostly being used as a sales channel, with ROI driven media and search campaigns. I do understand that we get the most extensive tracking and targeting available with digital marketing, but using it 90% of the time to deliver a lead or sale is something that’s beyond me.

We all pass billboards, watch tv, read the paper or listen to radio. The communication on these mediums does create recall and also places some promotions into our head. But when it comes to internet or mobile advertising we only talk the sales language or define success in terms of ctr.

Do advertisers or marketers ask, hey how many people bought the product after seeing that television commercial or hoarding? - NO. But when it comes to online, its all about driving sales and leads.

Leads, Sale, CTR, Clicks… etc. These are the heavy duty words used by most digital marketers at the client as well as agency side, without bothering to understand the medium. They do not understand the push that a brand receives by campaigning online. The user experience it can create and how engaging it can be to it’s audiences.

Many of my clients would like to use it just for driving up sales, and spend their branding monies with offline/mainline advertising. But I do have two wonderful clients who truly understand the leverage and opportunity online campaigns provide, they realize the push a brand receives by engaging their audiences and connecting with them.

So what do you think about advertising on mobile and internet? Is it only about leads and sales?

Google Android mobile platform is a software platform and operating system for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. Android in the near future will make mobile’s cheaper and more affordable as handset manufacturers like Samsung, Sony and Motorolla will not need to pay licensing fee to Symbian or Windows Mobile for using their operating system.

Google Android Mobile Platform Logo

In July 2005, Google acquired Android Inc., a small startup company based in Palo Alto, CA.  At the time, little was known about the functions of Android Inc. other than they made software for mobile phones. This began rumors that Google was planning to enter the mobile phone market, although it was unclear what function it might perform in that market.

The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards for mobile devices. Google has pledged to make most of the Android platform available under the Apache free-software and open-source license, once it is released in 2008.

Android mobile has had its share of criticism for not being all open-source software despite what was announced by Google. Parts of the SDK are proprietary and closed source, and some believe this is so that Google can control the platform. The Android Software Development Kit License Agreement states that:

3.2 You agree that Google (or Google’s licensors) own all legal right, title and interest in and to the SDK, including any intellectual property rights which subsist in the SDK. Use, reproduction and distribution of components of the SDK licensed under an open source software license are governed solely by the terms of that open source software license and not by this License Agreement. Until the SDK is released under an open source license, you may not extract the source code or create a derivative work of the SDK.

Google has since announced that all parts of the Android OS will be released under the Apache License where applicable and under the GPL elsewhere. Google’s applications that interact with Google’s systems, such as their email service, are not open source.

Most of us are eagerly awaiting the release of mobiles based on the Android Mobile Operating Platform, however I’m still not sure whether it would be for the good or bad. Afterall, how much power do we want to see in the hands of Google?

Parts of this post have been sourced from Wikipedia